FEIC London poster at a bus stop in Cannes ← All work
FEIC · 2023Brand identity

FEIC London

Client
FEIC London
Role
Lead brand designer & art director
Scope
Identity, signage, packaging, app
Year
2023

A quiet, confident identity for a luxury eyewear brand.

A minimalist approach to typography and layout, built to look as strong on a shop-front as it does on a phone. The wordmark carries every touchpoint, from the lightbox over the door to the card in someone's pocket.

FEIC pop-up store interior
Retail environment
FEIC lightbox signage
Signage
FEIC brochure cover
Print
FEIC logo projected into a swimming pool at night
Campaign
FEIC app on iPhone
App
FEIC carrier bag
Packaging
FEIC business card
Stationery
FEIC brand guidelines
Brand guidelines
“FEIC is no longer a brand people discover. It's a brand they look for.”
Marcus Hale, Head of Brand, FEIC
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